Adopt an Orange Tree

Client: Life Freskostimeno

Animation: Rethunk
Produced at Rascal

Introductory animation for the Adopt an Orange Tree Facebook game. This digital campaign for Life Juice, Greece, involved caring for a virtual orange tree over a period of four months. Players then harvested their ripened virtual fruits in a final mini-game before receiving a real carton of Life orange juice from their tree, among other gifts and prizes over the course of the campaign.

I also had a production role in the game proper, compositing and animating many of the various actions players could choose from.

Adopt an Orange Tree won the Silver Award at the Ermis Greek Advertising Awards 2011.

All content © Copyright Chris Day 2007-2017 Respective collaborators credited at all times